Privacy Policy
PlainFundData ("we", "us") operates plainfunddata.com. This policy explains how we collect and use information.
Analytics
We use Umami Analytics (privacy-first, no cookies) and Google Analytics 4. GA4 uses cookies to measure aggregate traffic. We use Google Consent Mode v2 — analytics storage is granted by default, ad storage is denied by default (except in the US under CCPA opt-out model).
Advertising
We participate in the Google AdSense program. Google may use cookies to show relevant ads. See Google's Privacy Policy.
Data We Do Not Collect
We do not collect, store, or sell personal information. We do not create user accounts.
Editorial Independence
Content on PlainFundData is compiled by our editorial team from official source data. raw data from SEC EDGAR filings (13F, N-CEN, N-PORT) is reformatted into readable profiles by our editorial team and verified against the source. before publication. The PlainFundData editorial team, operating under Kiznis Studio, is responsible for editorial standards and corrections.
We do not accept payment, sponsorship, or promoted placement from fund issuers, investment advisors, broker-dealers, or any covered entity. Our only revenue source is contextual display advertising served by Google AdSense — advertisers do not influence which funds or securities we cover or how we present data, and they do not receive preferential placement. PlainFundData is informational only and is not investment, tax, or legal advice.
Contact
Privacy questions: privacy@plainfunddata.com
Advertising & Third-Party Cookies
This website displays advertising served by Google AdSense, a service provided by Google LLC. Google AdSense uses cookies and similar technologies to:
- Serve ads based on your prior visits to this website and other sites on the internet
- Measure ad performance and the effectiveness of advertising campaigns
- Detect and prevent invalid traffic, fraud, and abuse
Third-party vendors, including Google, may use cookies to serve ads based on your past visits to this website. You can opt out of personalized advertising by visiting Google Ads Settings.
You can also opt out of third-party vendors' use of cookies for personalized advertising by visiting:
- Digital Advertising Alliance (DAA) opt-out
- Network Advertising Initiative (NAI) opt-out
- European Interactive Digital Advertising Alliance (EDAA) opt-out (EEA visitors)
Cookies We Use
We and our advertising partners may set the following categories of cookies:
- Strictly necessary cookies — required for the site to function (session management, security)
- Analytics cookies — anonymized traffic measurement (Google Analytics, Umami) used to improve content
- Advertising cookies — set by Google AdSense and partner ad networks to display relevant ads
- Functional cookies — remember your preferences (dark mode, language)
You can control cookies through your browser settings or, for EEA/UK/CH visitors, via the consent banner displayed on first visit.
Data Retention & Your Rights
We retain analytics data for 26 months. Advertising cookies follow Google AdSense's standard retention policy.
If you are in the European Economic Area, the United Kingdom, or California, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion
- Object to processing for direct marketing
- Lodge a complaint with your supervisory authority
To exercise these rights, please use the contact methods listed on our Contact page.